Shhh…. Did you know that there is a secret language of leadership?

A secret language that has determined who has reached the top in business, politics and society since the dawn of time? In this workshop, top speechwriter Simon Lancaster will introduce ISOBRO members to the secrets of this ancient language. By the end of the day, all of the participants will be able to communicate in a way that is instantly more engaging, inspiring and influential.

This is a fun, fast-paced session, involving a range of thought-provoking and entertaining videos, case studies and exercises. The session is intensely practical, focused on bringing immediate, transformative and lasting improvements.



09.00 The Language of Leadership: scene setting.              

09.30 The Language of Leadership in practice: video analysis.

11.00 Instinctive communication: metaphors and perception

12.00 Lunch

12.45 Emotional communication: stories and values

14.15 Logical communication: style and substance

15.45 Q and As

16.00 Close


Speaker resume

Simon Lancaster is one of the world’s top speechwriters. He became a speechwriter in the late 1990s, working for members of Tony Blair’s Cabinet. Today he writes speeches for the CEOs of companies such as Unilever, HSBC and Intercontinental Hotels. He lectures at Cambridge University, Henley Business School and Gresham College. His Language of Leadership training has been rolled out across companies including Unilever, Shell, HSBC, Sainsbury’s and the Bill and Melinda Gates Foundation. He is the author of Speechwriting: The Expert Guide (2010), Winning Minds: Secrets from the Language of Leadership (2015) and You Are Not Human: How Words Kill (September 2018). 

Denne masterclass afholdes den 3. september kl. 9-16
på Hotel Park Inn, Engvej 171, 2300 København S