Bernard Ross

Bernard is an internationally regarded expert in strategic thinking, organisational change and personal effectiveness. He works in Europe, USA, Africa and South America.

He is director of =mc, a management consultancy working worldwide for ethical organisations. 


He has written six award winning books on fundraising and social change. His most recent, with Omar Mahmoud, Head of Global Knowldege at UNICEF International, is Change for Good- behavioural economics for a better world.

His assignments have involved a wide range of not-for-profit organisations over 25 years. Those in the UK include British Red Cross, NSPCC, Macmillan Cancer, and the Science Museum. He has also consulted for a number of universities including Oxford and the Sorbonne. International agencies on his assignment roster include ICRC, IFRC, Amnesty International, Greenpeace International, UNICEF, and MSF.

Areas of expertise

  • helping achieve radical change in culture and strategy
  • coaching CEOs and senior managers on influence and personal presence
  • developing innovation including new business models in organisations
  • shaping large scale and global fundraising campaigns – up to US$50B

At the moment

I’ve just finished writing a new book on behavioural economics with Omar Mahmoud, Global Head of Knowledge at UNICEF International. It’s based around our consulting work with a number of charities and public bodies, looking at how to apply some of the latest thinking on behavioural change to organisations concerned with campaigning and fundraising. It complements other books on strategy, innovation, and influence written with my colleague Clare Segal. I enjoy writing- it forces me to think about what’s fundamental, and forces you to identify key principles. I’m also actively involved with a number of INGOs in their work on strategy – helping them re-imagine and re-engineer the way they tackle the big issues they confront.